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The accounting industry has seen many innovative changes in recent years with the introduction of the computer and it’s accompanying software. Now there are more changes in the offing…

As with many industries there is a gradual transformation in the way that internal work processes are performed. With improving technology becoming available, faster and better procedures are being implemented all the time. In the accounting industry it is no different, the evolution process is the same. Only in recent times have accountants started to use software packages to fill out tax returns for their business clients. After a very short period most if not all accountants in the country ended up using the new software packages to help them with the tax returns form filling.

These days the question is not ‘If an accountant is using software to prepare tax forms’ but the more important question is which type of program is being used to perform the task. In only a few years the general accountancy office has seen a complete reversal from the manual methods that used to be the norm, to the high tech ways of today’s’ busy offices.

They thought that the preparations needed to present such balance and financial statements were irreplaceable by any other methods. But this way of thinking quickly changed, in a very short time period the reluctance to the use of modern methods quickly subsided.

New Innovations Coming…

Now, what is the next innovation that is to change the perspective of the accountants office again I hear you asking? (and many other industries too).

Well these days the possibility of the paperless accountancy office is receiving the same reluctance in the use off as that of the computer and software packages of recent times. There has been a lot of speculation as to how the business world would react to the paperless office work practices.

Although, the speed of implementation of the paperless office is not as fast as that predicted. It is a fact that the paperless business office is creeping up on us. As with the computer software scenario, the technology that is required to change the existing office environment to a paperless state is becoming more and more accessible to all of us.
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Many accountancy firms are unaware of the technology that is available to them and how cheap it really is to implement. They are thus not aware of the important changes that are coming to the industry. Many accountants offices will again find it difficult to implement the changes required which could mean terrible consequences to some.
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Choosing your domain name is an important decision that should not be taken too lightly. After all, it will be on the forefront of your web presence. Here we discuss some handy information to help you choose your new domain name.

Keywords or business name?

While having keywords in your domain such as “web design” can help your rankings, from a professional branding perspective, you would be best off using your company name. If you were looking for shoes, chances are you would not go to “shoes.com”, but a brands name such as “nike.com”.

Of course, if your company name is something like “John and Jake’s Garden Services”, you may want to steer away from using johnandjakesgardenservices.com for obvious reasons.

To Localize or Not?

If you have a country-specific domain such as .co.za or .co.uk, Google will more likely bring up your website for people searching within that country. With a .com, .net or other top-level domains, this is not an issue.

If you are a South African based business and are not aiming to target an international audience, the .CO.ZA domain should suffice. However, if you think that you may set your sight on an international audience at some point, I would highly recommend choosing a non-country specific domain such as.net.

With Google Webmaster tools, you can change the geo-targeting of your website for generic top-level domains – so even if you register a .com or .net, you don’t have to miss out on location-specific searches. The hard part of course – is finding a .com or .net that is not yet registered.

Keep it Short, Simple and Readable

Your domain needs to be easy to remember, easy to type and easy to sound out. Avoid words that can be mistaken for other words and ensure that people don’t have to pick up a dictionary or thesaurus to understand it.

A longer domain means more space for typing errors on potential visitors behalf. So keep it short.

Don’t Hyphenate

Hyphens provide more space for error – people may forget where they go or completely forget to put them in. Hyphens also make saying the domain out loud a bit harder – especially if you have more than one.

On a more opinionated note – I believe hyphenated domains look “cheap” – as if the website owner was left with only the second choice. Avoid that appearance if at all possible.

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